Our goal is to help make our customer's businesses better through integrity, reliability, and value.
Build beautiful and strong nails with our professional acrylic powders and liquids.
Get the perfect foundation for any manicure or pedicure with our essential prep products and tools.
Start with our excellent base coat and finish strong with our top coats for long-lasting wear and brilliant shine.
Treat your feet and perfect your cuticles with our soothing and effective products.
Find high-quality tools and accessories for every step of your nail care routine.
Introducing our all-new 2.1oz acrylic powder jars, available in four stunning new shades!
Bubble Gum
Fuchsia
Frost
Milky White
Soft Pink Acrylic Powder is a delicate and versatile shade designed to provide a timeless, high-shine finish that perfectly captures the blooming essence of spring.
Introducing the new, larger 32 fl. oz. size of Nomma Plus Monomer! You can now get more of the high-quality liquid you trust in a convenient, bulk bottle.
Our Nude Shimmer Acrylic Powder is a new version of our top-selling Nude Acrylic incorporates beautiful shimmer and uses “peachy” pigments to create a dazzling cover shade.
Our Cover Pink Shimmer Acrylic Powder is a new version of our classic Cover Pink powder now includes a beautiful shimmer. It provides an opaque nude finish with delicate pink undertones and a touch of sparkle.
Preps nails for enhancements with superior adhesion. Fast-drying, low-odor formula ensures durability and easy application. Strengthens bonds, reduces lifting, and balances nail pH for long-lasting results. Perfect for pros seeking reliability.
Boosts adhesion for nail enhancements. Quick-drying, low-odor formula ensures strong, lasting bonds. Prevents lifting, primes nails effectively, and applies smoothly. Ideal for techs needing dependable, pro-grade performance.
Our UV/LED No Wipe Top Coat’s special formula cures completely without any sticky residue, creating a flawless, tack-free finish. It quickly strengthens manicures and protects against scratches and chips without needing any alcohol wiping after curing.
Stock your salons with quality products. We carry single use to bulk size products to best suit your needs whether you are an at-home salon or manage a franchise with hundreds of salons. We’re here to support your needs.
Buying in bulk saves time and money. All of our products can be sold in high volumes with substantial discounts. We partner with our wholesale beauty supply customers so they can offer premium MADE IN THE USA products. If you’re just opening up or filling your shelves. We’ve got you covered.
We have the capacity and capabilities to partner with companies who are looking to expand or improve their contract packaging needs. We can support small to large size runs on many beauty products. We’ll use our manufacturing and packaging experience and efficiencies to help get your products produced in a timely fashion. »Learn More«
DeEnterprises Co-Packaging
Two heads are better than one. In this case two companies are better than one. We partner with our co-pack customers so we can optimize how to best utilize our services. That partnership comes with all the benefits of having your own production without all the overhead required. We have placed care and thoroughness at the fore front of production.
With over 40 years of experience, DeEnterprises strives to help you make your business better. We use our expertise to provide you the knowledge about our products and helpful tips to make each experience better. Our quality products are priced to give your business deluxe quality products at low cost. Our Service Team is here for any questions you may have and can provide technical support for any projects you may have.
Because we are family owned and operated we find one of our greatest strengths as a company are our values. We align every action within our company with those values. This allows us to properly serve not only our customers, but also our staff, suppliers, and community. We can offer peace of mind along with great products, great service and great value.
We’re excited to talk with you and work together. Let’s make something beautiful.
The Main Squeeze for Healthy Nails 🍋
Say goodbye to overgrown cuticles and hello to your cleanest manicure yet.
Our Cuticle Maintenance Kit has everything you need to prep, push, and nourish in three simple steps:
1. Citrus Cuticle Remover: Gently softens for ...effortless cleanup.
2. Dual-Sided Pusher: Precision tools for a professional finish.
3. Lemon Lush Oil: The ultimate hydration hit for a high-shine glow.
Your spa day just got a serious upgrade. ✨
Thank you to @nailsfordayze for the video! Stay tuned over the next few weeks and she dives into everything Essential Nail Prep! 💅🏻
#acrylicnails #nailprep #cuticlecare #deenti
Soft Pink. It’s more than just a pretty shade; it’s that “fresh start” feeling wrapped up in a hue. It perfectly balances out all the bright, wild colors popping up outside right now.
Whether you’re obsessed with a tiny pink accent or you’re ready to go all-in, Soft Pink is all... about celebrating the change of the season with a little bit of grace (and a lot of style). 🌷
#acrylicnails #deenti #deentiacrylicpowder #nailinspo #springnails
Every bead should build structure—not just fill space.
Here’s how to approach it step by step:
🖌️ First bead (free edge area) – place it where the natural nail meets the tip, keep the finger angled down, and use the belly of your brush to guide it toward the tip. Focus on ...the sides and leave the center slightly untouched to preserve structure.
🖌️ Second bead (apex area) – place it where the stress point needs strength. Let it sit, then lightly blend without overworking so you keep thickness where it matters.
🖌️ Third bead (cuticle area) – use a slightly wetter bead, place it just below the cuticle, and gently push it up while keeping the finger angled down to avoid flooding.
Throughout the application:
✨ Always blend downward to maintain shape
✨ Avoid overworking the product
✨ Let the brush guide, not force, the acrylic
When you focus on control instead of rushing, your structure stays intact, your cuticles stay clean, and your sets look professional from every angle.
FOLLOW DeEnti for professional nail tips that save you time & money✨
#acrylicnails #powderacrylic #nailtechlife #nailtechtips #naileducation #professionalnails #acrylicapplication #nailstructure
That’s what true control feels like.
🧈 Smooth bead formation that spreads evenly without dragging
🧈 Self-leveling that helps create a clean surface with minimal effort
🧈 Balanced setting time so you can place, refine, and perfect your structure
🧈 Less overworking,... which means less filing and a stronger final result
When acrylic is stiff or inconsistent, it forces you to use pressure, over-file, and constantly correct mistakes. A buttery formula does the opposite—it supports your technique, improves your speed, and makes every set feel more predictable.
Share this with a nail tech who needs this powder!
#acrylicnails #powderacrylic #nailtechlife #nailtechtips #naileducation #professionalnails #acrylicapplication #nailproducts
One thing will make the biggest difference from day one: your liquid-to-powder ratio. If that’s off, everything else becomes harder—placement, shaping, and even retention.
The goal isn’t speed. It’s control:
🖌️ Your bead should be moldable like clay—not runny, not ...stiff
🖌️ Too wet = flooding the cuticle and losing control
🖌️ Too dry = lumpy application that’s hard to smooth
🖌️ The right ratio lets the acrylic self-level so you can guide it easily
When your ratio is correct, the bead stays where you place it, shapes more predictably, and requires less filing at the end. That means cleaner cuticles, better structure, and less wasted product.
Mastering this one skill will save you time, reduce frustration, and help you improve faster than anything else in acrylic application.
FOLLOW DeEnti for professional nail tips that save you time & money✨
#acrylicnails #nailtechbeginner #powderacrylic #nailtechtips #naileducation #professionalnails #acrylicapplication #nailtechlife
Will you rock this simple classy Set ? 💅
#acrylicnails #nailtechlife #naileducation #nailtechtips
Perfecting acrylic application comes down to brush control, bead placement, and checking your work from every angle.
Rushing or skipping small steps is what creates ridges, bulk, and extra filing later.
Structure matters most at the cuticle. Place the bead slightly away, push it ...upward, and angle the finger downward to prevent flooding. Always check the nail from the front, sides, and profile to confirm even application before shaping.
Clean placement makes shaping faster and results stronger.
FOLLOW for more professional nail tips!
🎥 @nataliemelchiori | IG and TT
Most damage isn’t caused by the product itself, it’s caused by how nails are treated before, during, and after the set.
When used correctly, acrylic can actually protect the natural nail. Here’s what really causes the problem:
🚫 Ripping off your nails – pulls layers of the ...natural nail and causes severe thinning
🚫 Using your nails as tools – creates stress points that lead to cracks and breaks
🚫 A careless nail tech – poor prep, over-filing, and bad structure damage the nail plate
🚫 Keeping nails on too long without a fill or proper removal – throws off balance and increases lifting
Educating clients on these habits is just as important as the service itself. When they understand what to avoid, their nails last longer and look better between appointments.
SAVE and SHARE this with your clients!
FOLLOW DeEnti for professional nail tips that save you time & money✨
#acrylicnails #nailcaretips #nailtechtips #naileducation #nailtechlife #professionalnails #powderacrylic #nailmaintenance
Clients love saying dip powder is “healthier” than acrylic… but in reality, your nails don’t care about trends, they care about how it’s applied and removed 😭💅
💅 Both can be safe with proper nail prep
💅 Both can cause damage if done incorrectly
💅 The real ...issue is not the product—it’s the process
💅 Your nail tech > the social media myth you saw
At the end of the day, it’s less about dip vs acrylic and more about skill, care, and maintenance 😌
Save and share with your favorite clients!
#nailtechlife #nailtechtips #dipnails #acrylicnails #nailhumor #naileducation #nailcare #nailpro
