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Private Labeling – 3 Important Reasons to Private Label

January 30, 2014
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General Info
A close-up of a designer using a stylus to draw a unique oak leaf logo onto a custom paper label on a high-quality, clear glass private label shampoo bottle, illustrating the personalized branding and customization options available.

Private labeling is extremely popular in the cosmetic industry. With competition being so high many beauty supplies and salons have been doing something different. They are marketing and selling their own lines of products, while steering away from the national brands. Most people don’t realize just how easy it is to get started and how many benefits it can add to your business.
A four-step graphic timeline outlining the private label brand creation journey: Conceptualization of ideas, Product Selection from existing formulas, Label Design, and the Finished Branded Product ready for sale.

While many potential benefits exist there are 3 main benefits to private labeling:

1: Control

No one knows your customers better than you do. Carrying your own brand of products allow you to tailor your product selection to what your customers actually want. Size, packaging, product features such as fragrance and color, price and selection are just some of the areas of control you can have over your own product line. You have the ability to start as big or as small as you want.

2: Customer Loyalty & Branding

A successful female entrepreneur smiling proudly while holding her new brand 'AURORA COSMETICS' face oil bottle in a high-end beauty boutique, demonstrating successful brand ownership through private labeling.Every customer is important to the success of a business. Selling your own brands helps keep your customers coming back to you. The problem with promoting national brands, is so does everyone else. Once your customers start using your brand they are much more likely to come back to your business. Additionally, having your own line of products allows you create better brand recognition giving your business an identity.

3: Higher Margins

An infographic comparing lower costs and higher profits, showing a tall blue bar graph of National Brand Costs next to a short green bar graph of Private Label Costs, with a green arrow pointing to money bags labeled Profit Margins.Typically the per-unit costs on products that are private labeled are much lower than national brands. Meaning you can sell your customers products at the comparable prices for a higher profit margin. Furthermore, depending on how price conscious your customers are, you could position your equal quality products at a lower price point while still maintaining an equal or higher profit margin.

 

 Why choose DeEnterprises for your Private Labeling needs?

  • A comprehensive grid image showcasing DeEnterprises' four primary full-service capabilities: 1) Automated private label cosmetic manufacturing production line filling bottles. 2) A designer creating complex skincare label graphics on a computer screen for 'PRIVATE LABEL BEAUTY.' 3) A quality control specialist inspecting finished private label jars. 4) A collaborative meeting of professionals, chemists, and managers reviewing a development timeline for a 'DEENTERPRISES' private selection. This image emphasizes quality, capabilities, and partnership.We are the manufacturer
  • We have a wide range of products to choose from
  • Product can be customized to suit your needs
  • Fast turnaround (usual 8-10 business day production schedule – custom formulated products may be a little longer)
  • In-house printing capabilities
  • We deliver quality, consistent products every time.
  • Made in the USA.

For any additional information, or inquiries how to get your privately labeled brand on the market, contact us at CustomerService@deenterprises.com or call us (708) 345-8088.